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As one whose daily mission includes scouring the ad world for shareable bits of newsworthiness, it’s always interesting to see the ad news world grind to a halt during Cannes Lions.

Each day we’ll bring you a little bit of Cannes. On Sunday, the festival kicked off with a talk by Cindy Gallop who spoke frankly about sex.

Really, it’s only fair that we include the Abercrombie & Fitch beekcake version of Call Me Maybe.