Author Archives: admin

Shareable, Collectable Content the Next Holy Grail of Advertising

Say the word “advertising” at a cocktail party and most people will immediately engage in a conversation about their favorite television spots. To be a part of this conversation used to be the holy grail of advertising.

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Affiliate Summit West Goes Country

Today, Affiliate Summit West kicks off at Caeser’s Palace in Vegas. Today’s focus is the Meet Market, a low key exhibit hall-style set up where affiliates, networks and marketers can learn about what each other has to over and, as … Continue reading

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LG Uses Thief to Hype World’s Slimmest Television

Copyranter shares an interesting new “commercial” from LG. It’s really quite brilliant and does a nice job highlighting the product benefit.

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