Category Archives: Marketing

Laden with the immense responsibility of promoting Nivea’s 100-year anniversary, DraftFCB/London decided to veer from its existing “Beauty is…” position and bring the brand back to basics.

T-Mobile makes another cultural coup with its ongoing and highly social “Life is for sharing” campaign. On May 11 in Barcelona, the firm set up a huge live Angry Birds installment inviting people to play.

That’s the dream, anyway. ONE.org has launched a free app that enables you to mobilise in an instant to fight disease and extreme poverty.