Category Archives: Marketing

In a SXSW panel entitled Branded Entertainment: Do Brands Hurt Good Storytelling Proximity SVP Matt Di Paola said there is a fine line between selling and story telling.

In a SXSW panel which took on a refreshing discussion-based approach, one of the attendees made the point brands should be wary of paying an agency to use a free tool to speak the brand’s voice calling it a slippery … Continue reading →

If there seems to be a theme at SXSW this year regarding brands “going big,” that theme has played out in the panel sessions as well.