Category Archives: Marketing

As predicted, the industry is fulfilling the prophecy 2011 will become known as the year social media went mainstream. Following the recent acquisition of Powered Inc. by Dachis Group, Havas Worldwide has taken a majority stake in Colleen DeCourcy’s startup, … Continue reading →

Heated bus shelters, stupid banned Super Bowl commercials, Canada’s love for truth in advertising, Advertising Age’s hissy fit over banned Super Bowl commercials and more make up this week’s top stories on Adrants.

For Johnson& Johnson’s Pepcid AC, Barbarian Group, along with JWT New York, has launched Max My Dream, a site that transforms a visitor’s dreams into an animated experience which can be shared.