Category Archives: Marketing

If you can tie a company’s social media efforts back to these metrics, you deserve the role of managing a brand’s social media efforts. If you can’t, you’re just a player.

This round of last week’s top stories brings us one of the funniest commercials we’ve seen in a long time; Kevin Bacon playing Kevin Bacon’s biggest fan for Logitech.

Natalie Portman is the new face for Dior Chérie fragrance and will appear in a series of print ads shot by Tim Walker and a TV campaign by Sofia Coppola in March 2011.