Category Archives: Marketing

What better way to break up the monotony of airport life than by placing a big, pink grand piano in a Gatwick terminal and getting Chatroulette piano dude Merton to perform custom vocals for passersby?

Captain Morgan has partnered with Playboy and 20 of the brand’s Playmates to support One Million Poses.

Yes, every brand should consider social media an important element of the marketing mix just as they did when the web hit the scene 16 years ago. But, no. Every brand does not need to “join the conversation” or “engage … Continue reading →