Category Archives: Promotions

Most ad agencies live and die by a single metric. Some measure everything about it and all around it. Others ignore it and just hope they get it. It’s the fuel that drives the modern advertising business.

Sadly, in the ad business, copycatting is all to prevalent. Sometimes it’s unintentional. Sometimes it’s just chance.

Earlier this week, Run For Your Lives, an organization that hosts a “zombie infested 5K obstacle course race,” placed an ad in the Wall Street Journal with the headline, We Will Bury You.