ING Direct’s Fables Probably Won’t Survive a Retelling

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Beattie McGuinness Bungay‘s fables campaign for ING Direct UK are inviting at first glance, bearing a vague resemblance to The Wind in the Willows, but are most readily compared to Aesop’s Fables — except with “morals” only loosely tied to unmotivated plotlines.


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Nike’s ‘Chosen’ May Choose You for an X-Games Kinda Life

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Nike’s ads are epic so often it’s almost banal. But this latest, “Chosen,” is an anthem like no other.


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Adrants Teams With Yahoo! For Internet Week, Cannes Coverage

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Working with New York-based Cake Group, Yahoo! has launched Yahoo! Scene, an online site that will cover the advertising industry’s most high-profile events.


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