Giant Balloons Company

Captain Morgan has partnered with Playboy and 20 of the brand’s Playmates to support One Million Poses.

Yes, every brand should consider social media an important element of the marketing mix just as they did when the web hit the scene 16 years ago. But, no. Every brand does not need to “join the conversation” or “engage their customers” or become a publisher or hand the keys to the brand over to the consumer.

The Bordeaux Wine Council is out with Bottles Away