Using Engagement to Track Consumer Sentiment and Trends

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For companies operating in an environment where trends last for weeks and mobile applications come and go, it’s increasingly difficult to learn what customers on the ground are thinking about products. One method to capture this sentiment is through a review of customer engagement.


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Adrants Jobs: Social Media Analyst, Dir. of Social Strategy, More

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Each week we’re going to highlight some of the jobs listed on the Adrants Job Board.


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Shooting Arrows Form ASICS Logo on Truck

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Now this is kind of cool. Along the lins of that popping balloon stunt, ASICS, with help from Vitro, is out with a stunt featuring American marathon runner Ryan Hall.


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