Giant Balloons Company

To launch and hype the intensity of drama that can be found on TNT in Belgium, the cable channel placed a big red push button in a Flemish square in a Flemish town. And waited.

The world of advertising changes quickly. We can all agree on that, right? But are you changing fast enough, adapting quickly enough and adding the additional skills you need to stay ahead?

In examining the TidyCat Over-The-Rhine kerfuffle, we share some tips brands can heed to avoid embarrassments like this one.