Internet Week Seeks Panel Ideas With Buzzword Bingo

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In an effort that both pokes fun at and solicits panel ideas for Internet Week, a video featuring Alex Blagg from A Bajillion Hits and Best Week Ever encourages people to let their mind fill with meaningless buzzwords in hopes some combinations result in workable panel topics for the upcoming conference.


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At SXSW, Loopt Sees 33 Percent Increase in Check Ins

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During SXSW Interactive in Austin, Loopt, a location-based mobile service which launched a rewards program March 1, saw a 33 percent increase in check ins compared to the median over the past three weekends in Austin.


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Successful Branded Entertainment Requires More Than a Creative Brief

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In a SXSW panel entitled Branded Entertainment: Do Brands Hurt Good Storytelling Proximity SVP Matt Di Paola said there is a fine line between selling and story telling.


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