Giant Balloons Company

In a SXSW panel which took on a refreshing discussion-based approach, one of the attendees made the point brands should be wary of paying an agency to use a free tool to speak the brand’s voice calling it a slippery slope and a waste of money.

If there seems to be a theme at SXSW this year regarding brands “going big,” that theme has played out in the panel sessions as well.

Day one at SXSW in Austin delivered on all expected fronts.