Giant Balloons Company

SXSW starts today and if yesterday was any indication, brands will have the biggest presence ever at the five day interactive conference in Austin.

From Lady Gaga to The Ting Tings and Lou Reed, musical artists have begun lending their talent and image to the promotional efforts of luxury brands.

Good God! Between her bulging boobs and her sing-song, come-hither voice, who would ever realize Kim Kardashian was actually trying to sell us something?