Giant Balloons Company

The result? Odd. Weird. Interesting. Right on target, actually.

In this webinar, part of the Adrants whitepaper/webinar series, Alcatel-Lucent Director of Multimedia and Video Strategy Ed Youngblood and KnowledgeVision Founder and CEO Michael Kolowich discuss how brands can overcome the “content creator’s dilemma.”

Most ad agencies live and die by a single metric. Some measure everything about it and all around it. Others ignore it and just hope they get it. It’s the fuel that drives the modern advertising business.