Giant Balloons Company

Sadly, in the ad business, copycatting is all to prevalent. Sometimes it’s unintentional. Sometimes it’s just chance.

Earlier this week, Run For Your Lives, an organization that hosts a “zombie infested 5K obstacle course race,” placed an ad in the Wall Street Journal with the headline, We Will Bury You.

When advertising archivists look back on 2012, the Year of Pinterest, they will undoubtedly wonder what all the fuss was about.